LONDON (CelebrityAccess) — Electronic dance music brand fabric has signed a global services deal with the digital music company, Believe.
The partnership will see fabric join the clientbase of b:electronic, Believe’s electronic music imprint as part of the company’s Label & Artist Solutions division for services such as specialist label management, video and audience development, editorial and marketing partnerships internationally, and distribution for both catalog and new releases.
The agreement encompasses fabric’s labels, including fabric Originals, fabric Records and Houndstooth, along with a new imprint that will be launched in the near future, the companies said.
fabric, who are celebrating their 25th anniversary, are slated to drop a number of special projects this year, including releases from Confidence Man via their iconic “fabric presents” compilation format; Daniel Avery and Dusky via fabric Originals; and critically acclaimed DjRUM via Houndstooth.
Additionally, DJ and producer Laurent Garnier is slated to take part in a special label project at the end of the year, though details are still pending.
“Partnering with fabric is a landmark moment for b:electronic. We’re honoured to help amplify the iconic sound of fabric to a global audience. This collaboration marries fabric’s unparalleled legacy in electronic music with our cutting-edge distribution expertise. We’re excited to power the next chapter of this legendary brand, ensuring their music reaches every corner of the digital world,” stated Leigh Morgan, Global Director of b:electronic.
“This partnership represents an exciting opportunity for fabric’s recordings division as we navigate the evolution of digital music consumption in 2024. It will allow us to continue the growth of our existing label imprints, while simultaneously looking at a wider scope of artists and accessible musical output, with a strong focus on the streaming landscape as we utilize Believe’s network and personnel worldwide,” added fabric’s Head of Labels, Hiroki Beck.
