NEW YORK (CelebrityAccess) – Influence Media, a leading music rights and entertainment company, is proud to announce their independent front-line label, SLANG, led by celebrated industry maverick and Partner and Founding Advisor at Influence Media Partners, Rene McLean. A culture and technology-forward music company, SLANG already boasts an impressive roster of artists, including four-time Grammy and Academy Award-winning multi-hyphenate Will Smith, Grammy-winning and multi-platinum producer Camper, Grammy-winning and RIAA-certified diamond producer 30 Roc, and Leaf, Underachievers, Isaia Huron, and more.
“I’m proud to lead SLANG’s efforts to partner with quality artists and invest in their growth, regardless of genre or where they are in their respective careers. In a quickly changing music industry, SLANG artists will be surrounded by a team of like-minded strategists who will stop at nothing to further their trajectory and help them meet their goals. Our commitment to culture comes first, and we consider our SLANG roster family.” McLean said of the new venture.
Recently, McLean has led massive catalog acquisition deals for Future, Tyler Johnson, Tainy, and more. Before joining Influence, he was instrumental in developing some of music’s most culturally revered artists, including Missy Elliot, Busta Rhymes, Eminem, Pharrell Williams, Timbaland, and more.
Under McLean’s guidance, management clients Kelis, LMFAO, and Cam’ron delivered their careers’ top commercially and critically performing projects. A serial entrepreneur, he founded RPM GRP, which saw him working with top talent, securing partnerships with Fortune 50 companies, including Pepsi, LVMH, and Apple Music, and establishing the highly influential Mixshow Power Summit conference, which ran for 10 years.
Out of the gate, SLANG’s exciting roster includes megastar Will Smith, one of the few black entertainers nominated for all four major entertainment awards in the United States. Smith is joined by established roster-mate and multi-platinum producer Camper, known for his chart-topping hits with artists like Jay-Z, Drake, Mary J Blige, Nicki Minaj, H.E.R, and more. SLANG also boasts hitmaking producer 30 Roc, the mastermind behind Roddy Rich’s RIAA-certified diamond hit “The Box,” four-time Platinum-certified “Rake It Up” by Yo Gotti ft. Nicki Minaj, Travis Scott, Kanye West, Cardi B, and other multi-platinum hits with other rap heavyweights.
McLean’s proven track record for identifying and nurturing talent sees SLANG partnering with developing artists, rapper/singer Leaf, Flatbush rap duo The Underachievers, Atlanta-based rapper/storyteller Truththebull, emerging artist, songwriter and producer Isaia Huron, underground Atlanta rapper RY XP, and more.
