(HYPEBOT) – More artists now have access to Spotify Countdown Pages for new release promotions. Spotify Countdown Pages offer a pre-release destination where fans can pre-save an upcoming album, preview the tracklist, watch Clips, purchase merch, and count down to the release.
Artists with over 5000 monthly listeners in the previous 28 days can now create free Spotify Countdown Pages in their Spotify for Artists account.
With the expansion of Spotify Countdown Pages, Spotify shared some stats:
- Fans are pre-saving albums: Over 80% of Spotify pre-saves happen the week an album is announced and during the week leading up to album release.
- Pre-saving leads to increased streams: On average, nearly 70% of users who pre-save an album stream it the first week of release.
- Clips help drive engagement: In a study of more than 500 artists with Countdown Pages, artists who uploaded Clips to their Countdown Pages got an average of 2x more pre-saves than artists who didn’t.
“The lead up to an album’s release is arguably the most important time during a project’s life cycle. With this in mind, we took a step back as a company to come up with ways that we can help artists build momentum with fans during this period and elevate the album as an artistic statement,” said Sam Duboff, Global Head of Spotify for Artists, Marketing & Policy at Spotify. “The pre-release moment can often be disjointed across many different platforms; through the powerful tools offered in Spotify for Artists and our upcoming expansion of Countdown Pages to hundreds of thousands of artists, Spotify is focused on becoming the best home for artists and labels to release and promote their new music.”
With the expansion of Countdown Pages, Spotify is adding to its toolkit for amplifying new releases, which includes its New Release Guide, Countdown Pages, and Clips.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
