LOUISVILLE, KY (CelebrityAccess) — True Tickets continued to expand its footprint in the performing arts world after securing a new partnership with the Louisville Ballet.
The partnership will see True Tickets provide digital ticketing services for performances at Whitney Hall and the Brown Theater, starting with the 2024-2025 season.
The Louisville Ballet, founded in 1952, has grown to become one of the most prestigious ballet companies in the Midwest, noted for performances such as the annual Brown-Forman Nutcracker.
“With True Tickets, we are introducing a more efficient and secure ticketing system that aligns with our commitment to providing an exceptional experience for our audience,” said Regan Nichols, Chief Marketing + Development Officer of Louisville Ballet. “This partnership allows us to focus more on delivering captivating performances and less on ticketing logistics. True Tickets’ solution is a perfect fit for our popular productions, ensuring a smooth and enjoyable experience for our patrons.”
Ken Lesnik, Head of Business Development at True Tickets, added, “We are thrilled to partner with Louisville Ballet. Our digital ticketing solutions will offer their patrons a hassle-free experience, from the moment of purchase to the performance’s final bow. We look forward to supporting Louisville Ballet in bringing their exceptional artistry to even more ballet enthusiasts.”
