MILWAUKEE, WI (CelebrityAccess)—Harley Davidson and multi-genre singer-songwriter Jelly Roll announce a unique apparel collaboration that merges Harley-Davidson’s style with Jelly Roll’s distinctive, rebellious spirit. This exclusive collection features co-branded tee shirts, sweatshirts, and hats and will launch at the Harley-Davidson Homecoming Festival July 25 – 28.
Fans attending the Homecoming Festival will be the first to experience and purchase exclusive items from this highly anticipated collection. Following the launch, additional styles will be available on Jelly Roll’s official website and offered as merchandise on his tour, allowing fans nationwide to get their hands on these limited-edition pieces.
The collection embodies the American, free-spirited lifestyle that Harley-Davidson represents, combined with Jelly Roll’s raw, authentic style. Each piece is crafted to deliver comfort, style and a sense of adventure.
Jelly Roll will perform live at Harley-Davidson’s Homecoming event on Friday night (July 26), adding an electrifying musical backdrop to unveil the new apparel line. This performance is expected to be one of the event’s highlights, drawing fans of the iconic motorcycle brand and the artist.
“We are excited to see a visual representation of this partnership come to life on stage in Milwaukee,” said Jochen Zeitz, Chairman and CEO of Harley-Davidson. “The collection embodies both Jelly Roll and the spirit of Harley-Davidson, and we are looking forward to fans experiencing it.”
