EUROPE (CelebrityAccess) – ASM Global has appointed Ed Sanderson as Europe’s new executive vice president of business development. Sanderson, who has been instrumental in leading ASM Global’s expansion in Asia, including significant projects like the Kai Tak Sports Park, will now shift his focus to the European market, particularly the UK and beyond.
Sanderson’s move to the European division marks a significant moment for ASM Global as it continues its mission to enhance the fan experience across key markets. His global perspective and success in navigating complex commercial landscapes make him well-equipped to drive ASM GlobalGlobal’sh in Europe and the UK.
Chris Bray, president of ASM Global Europe, emphasized the importance of Sanderson’s role, “Europe represents a dynamic and exciting market for us. Our recent successes in the UK, Portugal, Italy, and Finland have reinforced ASM GlobalGlobal’st-leading position, and this new role is another example of our commitment to further invest in the future growth opportunities that we see. Ed’s leadership and experience will be pivotal as we look to continue to invest in the fan experience in key cities with key clients. His expertise will be instrumental in helping us to bring more best-in-class live entertainment experiences to millions more fans across Europe, and we are delighted to welcome him to our European team.”
ASM Global is known for its partnerships with venues across the UK and Europe, including in Finland, Sweden, and Germany – hosting 20,000 events and nearly 164 million guests annually. The company has hosted tours and events for top-tier artists like Elton John, Beyoncé, and Taylor Swift, as well as major sporting events such as the Davis Cup, ArenaCross, the Swedish national football team, and international boxing.
