(Hypebot) — The SoundCloud Store launches today with merch from a curated group of Next Pro artists. With the new store, artists can design and sell exclusive merchandise, keeping 100% of the profits.
SoundCloud currently hosts 400 million tracks – about 4X more than Spotify and Apple Music – from 40 million artists.
“SoundCloud knows that streaming isn’t enough – for artists or fans,” the platform said in a statement. “We also know the power of fandom, which is why we’re constantly working on improving how artists and fans connect and share through music.”
SoundCloud confirmed to Hypebot that artist merch is “print on demand” and hosted only in the SoundCloud Store, with no upfront costs to artists. The store also offers the Essentials Collection of SoundCloud-branded merchandise.
Wiz Khalifa
SoundCloud Store launches
The SoundCloud Store launches with exclusive merchandise from Wiz Khalifa (above), Denzel Curry, Wolfacejoeyy, Bktherula, and Armani White, and is available in the United States, EU, and Canada.
Subscribing SoundCloud Next Pro Artists can join a waitlist here to participate if they own 100% of their merchandise rights.
Once selected, here’s how it works:
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Send us your designs
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We’ll create mock-ups for you
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We’ll manufacture and sell your merch on the SoundCloud Store
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We’ll notify your fans
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We’ll engage with your posts across SoundCloud’s socials
You get paid for your merch sales
SoundCloud says they will be opening up the store to more artists and in additional territories.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
