(Hypebot) — Meta is making Views the primary metric for Instagram content. Creators can track Views across Reels, Stories, photos, and more.
According to a post on Instagram‘s creators account, the combined measurement will roll out in the coming weeks.
Views are the primary metric for Instagram content
“Historically, we’ve shown different metrics for Reels vs. other posts, but we want to evolve this so it’s easier to understand how your content is doing regardless of the format,” according to Instagram chief Adam Mosseri. As he explains in this video, Views are different than Reach because the same person can view the same content multiple times.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
