LONDON (CelebrityAccess) – US superstar rapper Eminem is the latest artist to receive a BRIT Billion Award from the British Phonograph Industry (BPI), celebrating his milestone achievement of reaching seven billion UK streams, as calculated by the Official Charts Company.
Eminem currently holds the No.1 album spot with The Death Of Slim Shady (Coup De Grâce), debuting with 45,063 units. This total would have been higher with a physical edition available. The BPI is the voice of the UK’s worldwide record labels and music companies.
The Death Of Slim Shady (Coup De Grâce) is Eminem’s 10th consecutive studio album to debut at No.1, making it his 11th solo No.1 overall. Last month, Eminem scored his 11th UK No.1 single with “Houdini,” marking his first entirely solo No.1 since “Toy Soldiers” 19 years earlier.
Eminem’s massive UK streaming numbers are highlighted by Curtain Call – The Hits, which has spent 832 weeks on the chart, with 3,200,706 sales to date (including 1,269,683 from streams). His top three most streamed songs – “Without Me,” “Lose Yourself,” and “Love The Way You Lie” featuring Rihanna – have over 770 million UK streams combined.
Launched in 2023, the BRIT Billion Award has recognized 39 artists for achieving over one billion UK career streams. Previous honorees include Green Day, the Rolling Stones, Queen, ABBA, Whitney Houston, AJ Tracey, Headie One, Billie Eilish, Olivia Rodrigo, Camila Cabello, Lewis Capaldi, and Raye.
The award highlights the impact of streaming on the music industry over the past decade. Streaming now accounts for over 85% of the UK’s recorded music consumption. In 2023, there were 180 billion audio streams in the UK. Over 2,000 artists annually amass at least 10 million music streams, while over 10,000 artists are streamed over a million times.
