BERLIN (CelebrityAccess) — German performance rights organization GEMA announced that Ralph Kink has been appointed to oversee the organization’s digital transformation division.
A veteran of the digital world, Kink previously spent more than two decades at Microsoft where held multiple senior roles and oversaw the digitalization of companies in the German market.
He is also co-founder and CTO of digital.fwd, a management consultancy focused on digitalization and A.I.
A shift to tech and A.I. offers advantages for the PRO, including process automation and the development of new digital services and the newly created digital transformation team will oversee the development and integration of these systems at GEMA.
“We cannot master contemporary challenges without our own technological expertise. This change has to start within our executive board. With Ralph Kink, we are gaining a capable and intellectually curious colleague. He will bring fresh perspectives and impetus to our organization and his extensive experience will help us to achieve our ambitious goals,” stated Tobias Holzmüller, CEO of GEMA.
“Conceiving people-centric technology has always been at the center of my work. I feel very honored that I am now able to work with GEMA employees to ready our 95,000 members for the digital age and make my contribution to cultural diversity and commercial music performance. I am particularly looking forward to getting to know music creators and hearing their desires, concerns and ideas about the development of the music industry,” added Ralph Kink.
