NEW YORK/LOS ANGELES (CelebrityAccess)—Public relations industry leaders Sacks & Co. are proud to launch SacksCo Creative, a new agency representing creative professionals. The agency is committed to full-service representation of a curated roster of creative talent and, at its inception, represents much-lauded creative directors Imogene Strauss and Molly Hawkins and emerging talents Dannah Gottlieb and Payton Newcomer. SacksCo Creative is led by Sacks & Co. founder Carla Sacks and Los Angeles VP Reid Kutrow.
Kutrow, the lead partner on innovative campaigns for Florence + the Machine, The xx, Kamasi Washington, Doss, The Dare and many more, will lead the new endeavor, managing the existing roster and actively seeking new clients.
“We are extremely excited to have this opportunity to start this new agency with Imogene, Molly, Dannah and Payton,” says Sacks. Their work is gorgeous, brave and transformative for their clients. It’s our goal to build a very supportive and creative firm, much like we have at Sacks & Co., a thoughtfully curated roster of world-class talent with endless possibilities for all.”
“Sacksco Creative is intended to complement our longstanding work at Sacks & Co.,” says Kutrow. “We are grateful and lucky to be working with these enormously talented creative directors whose work augments each artist’s vision, much as we aim to do in our jobs as publicists.”
Hawkins is the longtime creative director for Harry Styles, working with the artist exclusively across his creative output since his 2017 solo debut. Hawkins directed all creative activity for Styles’ Album of the Year-winning 2023 LP Harry’s House. Hawkins also conceptualized and directed Styles’ record-breaking, multi-year Love on Tour, including his Coachella headline performances, 15-night residencies at New York’s Madison Square Garden and Los Angeles’ The Forum and a massive European stadium run. Hawkins was the founding creative director of Young (formerly Young Turks), working with The xx—including on their groundbreaking 2014 residency at the Park Avenue Armory, Jamie xx, FKA twigs and more at the start of their careers.
Strauss spearheads the creative team responsible for Charli xcx’s landmark album Brat and is amid her 2024 touring, including this fall’s co-headline Sweat tour with Troye Sivan and Charli’s headline U.K. arena dates later in the year. First and foremost, I am a show designer and director; my clients include Caroline Polachek, Tate McRae, Dominic Fike, Clairo, and more.
Gottlieb, a New Yorker by way of Atlanta, is the creative director behind Sabrina Carpenter’s forthcoming LP Short N’ Sweet and world-dominating single “Espresso,” working with the artist and her team across all visual media and Carpenter’s North American arena tour this fall. A new voice in the space, Gottlieb’s resumé includes work alongside Lewis James on Madonna’s career-spanning Celebration Tour and projects with Honey Dijon, Suki Waterhouse, FKA twigs, and more.
Newcomer is an artist, director and emerging creative director from Louisville, KY, now based in Los Angeles. With a background in fine art and production design, Newcomer is newly stepping into creative direction roles, including projects across mediums with Weyes Blood, Suki Waterhouse, Current Joys, Donna Missal, and others. She has also worked as a stage and production designer in fashion, building an ongoing relationship with Maisie Willen, among others. As an artist, Payton’s work includes her ongoing project Letters to my exes.
